HARMAN Experience Store, Munich

A symphony of speed and sound

HARMAN, the leading audio company behind brands like Harman Kardon, JBL, and AKG, partnered with Gensler to design its European flagship store in Munich.

A large room with a large screen and chairs.

A white sports car in a showroom with people standing around.

Challenge

Gensler sought to weave HARMAN’s rich heritage and the local car culture into the very design of the store’s interior to showcase its portfolio of products and solutions with retail and automotive customers.

Purpose

The Munich Experience Store provides an opportunity to leverage HARMAN’s brand values, inspire community and storytelling, while creating an immersive shopping and display experience.

Experience

Designed for engagement, digital touchpoints enable customers to interact with solutions from HARMAN, while adjustable merchandise displays and flexible spaces can support in-store events and pop-ups from vehicle partners.

Services Provided

Content Strategy & Production
Creative Technology
Environmental Graphic Design
Experience Strategy
Interior Design
Signage & Wayfinding

Praise

Winner, Hardline Speciality Store, Shop! Awards, 2019

“Harman is a house of world-renowned audio brands, and this new space is in many ways a manifestation of that house. Flagship stores tell our story and enable us to take center stage to connect directly with consumers.”

– Ralph Santana, HARMAN Chief Marketing Officer