A group of people standing around a display.
b8ta, Multiple Locations

Brick-and-mortar retail for the tech set

b8ta, a pathbreaking retail-as-a-service company, partnered with Gensler to design its portfolio of flagship stores.


b8ta stores need to live up to their name, allowing its tech-savvy customers to “beta test” products typically sold only online, and providing a platform for makers and established brands to interact with customers and build brand awareness.


As a software-powered retailer, b8ta stores are designed to leverage real-time analytics about product performance to optimize their showrooms for engagement and allow the products to be the hero.


A “horizon line” just above the display tables and dynamic lighting draws attention to the products on display. Multiple demo areas inspire consumers to find home improvement solutions, engage their senses, and embrace a sense of play.

A group of people in a room.
A person taking a picture of himself in a mirror.
People in a room with computers.

Services Provided

  • Brand Strategy
  • Environmental Graphic Design
  • Experience Strategy
  • Interior Design
  • Signage and Wayfinding


  • Store of the Year, Shop! Design Awards, 2018
  • Most Innovative Store, Portfolio Awards, 2017
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