Physical x Digital
Digital transformation
for the built environment
Gensler partners with ambitious leaders to tackle complex challenges in a rapidly evolving world. Our work is unlocking new value at the intersection of space, people, and technology by transforming how people, brands, and communities grow and evolve.
Client Story
A dynamic digital gallery
Gensler created a soaring digital art experience for Nuveen at 88 Kearny Street in downtown San Francisco. In the redesigned lobby, the expansive installation as tall as the ceiling is activated by human presence.
Talent Experience
A workplace with heart
The pandemic has turned “normal” upside-down and inside-out. We’ve learned new behaviors, adopted new technologies, and adjusted to new ways of working remotely. How can we build on the lessons this period has taught us?
Client Story
Boldly creating a destination
for urban discovery
Innovating at the intersection of technology, media, and culture, AT&T partnered with Gensler to rethink its headquarters’ role as a magnetic new public space for Downtown Dallas.
Connected Environments
Architecture and the
connected user experience
Ubiquitous connectivity, mobile access, and data intelligence are shaping the human experience in everyday spaces. Gensler is helping businesses adapt and respond with smart-technology solutions.
Client Story
Game on: A vision
for Atari Hotels
GSD Group collaborates with Gensler to translate Atari’s beloved brand into a new tech-led hotel experience for gamers and fans.
Future of Work
Designing for the
touchless future
Digital touchscreens have been transforming workplaces for years, but do they improve trust, health, and safety? Gensler is helping future-ready employers make shared spaces that aren’t just frictionless but also touchless.
Client Story
Cadillac House:
Translating an American icon
Building off the success of Cadillac House New York, the luxury automaker partnered with Gensler to design a brand experience in Shanghai introducing Chinese consumers to Cadillac’s storied legacy.
Spatial Analytics
Measuring the value
of experience
Designing experience is about understanding people’s mindsets and behaviors. Gensler's data is revealing insights about how experiences are happening today, and how we can make them better.
Customer Experience
The re-reinvention of retail
The only certainty of tomorrow’s retail landscape is that business will not be as usual. Winning brands are combining the value of in-store experience with personalized, virtual customer engagement.
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