Moody Center Arena, Austin, TX

Celebrating technology and entertainment

While working with OVG on the design of Moody Center, Austin's new premiere entertainment and basketball arena, Gensler also created a one-of-a-kind interactive experience to celebrate Dell's sponsorship.

Challenge

Dell Technologies was looking for an innovative way to celebrate its sponsorship of the Moody Center and its strong ties to the University of Texas and the wider Austin community.

Purpose

Inspired by Dell’s cutting-edge server technology, ‘Pixel Wall’ is a living mural designed to engage fans in a pregame wind-up and provide an artistic backdrop for dazzling selfies.

Experience

The 70 ft. long experience reacts to movement, game outcomes and custom event programming. As visitors approach, the wall jumps to life, reflecting the movement and energy of crowds entering the arena in real time.

Technical Specifications
70 ft
dynamic digital canvas
7
motion tracking cameras
1
custom AI software
People walking inside a building.
A group of people walking in a room with a wall of lights.
A person standing in front of a wall with lights.
A group of people in a room.
A sign outside of a building.
A crowd of people in a stadium.
A boy and girl dancing.

Services Provided

  • Architectural Design
  • Interior Design
  • Digital Experience Design
  • Content Design & Production
  • Software Development

Praise

  • 2023 Austin Addy Winner - Bronze
  • “The University of Texas at Austin Moody Center Basketball and Events Arena (Moody Center) acts as a conduit between the university and the rest of the Texas capital – both physically through the realignment of the urban grid and culturally through the combination of interactive technology, live music and local details.” - Dezeen
  • Arena of the Year - Pollstar
  • Best Event Center - Austin American Statesman
  • Best Fan Experience - Austin American Statesman
  • Best Game Changing Music Venue - Austin Monthly
  • Highest Grossing Venue of the World - Billboard
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.