Celebrating technology and entertainment
While working with OVG on the design of Moody Center, Austin's new premiere entertainment and basketball arena, Gensler also created a one-of-a-kind interactive experience to celebrate Dell's sponsorship.
Dell Technologies was looking for an innovative way to celebrate its' sponsorship of the Moody Center and it’s strong ties to the University of Texas and the wider Austin community.
Inspired by Dell’s cutting-edge server technology, ‘Pixel Wall’ is a living mural designed to engage fans in a pregame wind-up and provide an artistic backdrop for dazzling pre-concert selfies.
The 70 ft. long experience reacts to movement, game outcomes and custom event programming. As visitors approach, the wall jumps to life, to reflect the movement and energy of crowds enter-ing the arena in real time.
- Architectural Design
- Interior Design
- Digital Experience Design
- Content Design & Production
- Software Development
- 2023 Austin Addy Winner - Bronze
- “The University of Texas at Austin Moody Center Basketball and Events Arena (Moody Center) acts as a conduit between the university and the rest of the Texas capital – both physically through the realignment of the urban grid and culturally through the combination of interactive technology, live music and local details.” - Dezeen