Challenge
Gensler designed an experience to get fans excited about a stadium that doesn’t yet exist, using technology to simulate the emotions of live sports and the range of community events that will take place at the venue.
Purpose
The experience was initially conceived to drive season ticket sales, but following the most successful season ticket presale in MLS history, its purpose shifted from introduction to celebration and conversion.
Experience
A series of installations embody the new brand and envision the stadium, from an architectural model to a 360-degree immersive theater. The installations bring to life the actual experience of being in the stadium, placing the viewer front and center in the spirit of the sport and immersing them in the stadium energy.