A group of people on stage.
adidas Flagship, New York

Shop like a pro

adidas partnered with Gensler to design its New York City flagship and create a one-of-a-kind destination on 5th Avenue.


Inspired by American high school stadiums, the adidas flagship store design channels the grit, passion, and determination of young athletes.


The unique stadium design concept is inclusive and aspirational: a space made by creators, for creators. The store’s emphasis on creativity and authenticity sets it apart from its many competitors nearby.


Customers enter through a concrete stadium tunnel, hugged by bleacher seating. Subsequent floors include old school, locker-room style dressing rooms, and a running track to test out products.

A large room with a few floors.
A street with buildings on either side.
45,000 sqft
store, adidas' largest in the world
distinct products in stock
major athletic attire competitors on 5th Avenue Corridor

Services Provided

  • Brand Strategy
  • Environmental Graphic Design
  • Experience Strategy
  • Interior Design
  • Signage & Wayfinding


  • MAPIC Awards, Best Retail Store Design, 2017
  • Retail Week Interiors Awards, Best International Store, 2017
  • SARA National Awards, Commercial Retail, Design of Honor Award, 2017
  • Fast Company Innovation by Design Awards, Retail Environments, Honorable Mention, 2017
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