Challenge
With one of the world’s largest collections of dog-related art and artifacts, the AKC needed a customizable, interactive exhibition space that appeals to all ages.
Purpose
The museum preserves, interprets, and celebrates the role of dogs in society and educates visitors about the human-canine bond through its collection of art and exhibits. Gensler’s design responded to the realities of a competitive museum and entertainment landscape, while providing a valuable business and brand compliment to the AKC’s headquarters.
Experience
Fine art and high tech collide to educate visitors and engage them with AKC recognized dog breeds. Historic salon paintings and artifacts are displayed side-by-side with interactive exhibits in a digital ecosystem that uses facial recognition technology, a mobile augmented-reality app for kids, and social-media strategies to engage the community beyond the museum walls.
