AKC Museum of the Dog, New York

Best in show

Bridging the physical and the digital, Gensler designed all aspects of the new Museum of the Dog, located on the ground floor of the American Kennel Club’s (AKC) headquarters.

Challenge

With one of the world’s largest collections of dog-related art and artifacts, the AKC needed a customizable, interactive exhibition space that appeals to all ages.

Purpose

The museum preserves, interprets, and celebrates the role of dogs in society and educates visitors about the human-canine bond through its collection of art and exhibits. Gensler’s design responded to the realities of a competitive museum and entertainment landscape, while providing a valuable business and brand compliment to the AKC’s headquarters.

Experience

Fine art and high tech collide to educate visitors and engage them with AKC recognized dog breeds. Historic salon paintings and artifacts are displayed side-by-side with interactive exhibits in a digital ecosystem that uses facial recognition technology, a mobile augmented-reality app for kids, and social-media strategies to engage the community beyond the museum walls.

Outcomes
2.2 billion
media impressions
18,000
photos in “Find Your Match”
2,600
pieces of art

Solutions & Services

  • Brand Design
  • Content Strategy & Production
  • Digital Design
  • Digital Strategy
  • Environmental Graphic Design
  • Experience Strategy
  • Interior Design
  • Signage & Wayfinding

Praise

  • Finalist, Institutional, CODAwards Top 100, 2019
  • Winner, Interior Design Magazine, NYC x Design Awards, 2019
  • User Experience Honoree, Fast Company Innovation by Design Awards, 2019
  • 2nd Place, USA Today 10Best Awards, 2019

“Against all odds, a new museum has made it fun to visit old dog paintings and figurines. ”

– Anne Quito, Quartz