Challenge
With a continually evolving set of emerging technologies, Verizon was looking for a flexible experience that could transform space and content for a variety of large and small-scale demos to showcase their latest innovations.
Purpose
The Innovation Center allows visitors to engage with Verizon’s solutions and learn how they might influence customer experiences, business operations, and global culture. It inspires and empowers employees to collaborate and work in new ways, while reinforcing Verizon’s reputation as a trusted leader and technology partner.
Experience
Gensler designed the experience from start to finish as a curated journey that can be customized to accommodate a variety of visitor types and use cases. The experience is a modular kit of parts and transformable workshop spaces for a wide range of immersive demos and industry verticals. This experience-as-platform is designed to be a living and dynamic work-in-progress that tracks with the evolution of technology, innovation, partnerships, and business.
