A large building with a statue in front of it.

Atari Hotels, Las Vegas

A new destination hotel for gaming fans

GSD Group is partnering with Gensler to create the new Atari Hotels, an immersive hospitality and gaming experience for young and old – taking esports, gaming, and experience design to an entire new level.

A group of people walking in a mall with bright lights.

A man and woman walking down a walkway in a building with red and white lights.

Challenge

GSD tasked Gensler to translate Atari’s legendary history and brand into a 360-degree hospitality experience, including brand, architecture, interior, digital, and service vision.

Purpose

Bring to life the new Atari Hotels mission that celebrates the past while defining the future of gaming. Unlock an experience that celebrates Atari’s legacy while welcoming modern gamers, esports fanatics, and their families.

Experience

A hyperconnected hospitality experience, from booking to checkout. Atari Hotels is where past, present, and future meet — the ultimate intersection of interactive, virtual, augmented, and IRL experiences. Where you can power-up, level-up, and join your heroes on the biggest leaderboard the world has ever seen. A place where you can be anything – connecting with the people, characters, and worlds you love.

Services Provided

Architecture Design
Brand Strategy
Digital Strategy & Design
Experience Strategy
Gaming
Hospitality
Interior Design

Praise

“Atari Hotels perfectly blends the past, present, and future of video games and entertainment for a destination that offers guests a one-of-a-kind hospitality experience, complete with state-of-the-art amenities for esports fans and content creators. ”

– New Atlas