A new destination hotel for gaming fans
GSD Group is partnering with Gensler to create the new Atari Hotels, an immersive hospitality and gaming experience for young and old – taking esports, gaming, and experience design to an entire new level.
GSD tasked Gensler to translate Atari’s legendary history and brand into a 360-degree hospitality experience, including brand, architecture, interior, digital, and service vision.
Bring to life the new Atari Hotels mission that celebrates the past while defining the future of gaming. Unlock an experience that celebrates Atari’s legacy while welcoming modern gamers, esports fanatics, and their families.
A hyperconnected hospitality experience, from booking to checkout. Atari Hotels is where past, present, and future meet — the ultimate intersection of interactive, virtual, augmented, and IRL experiences. Where you can power-up, level-up, and join your heroes on the biggest leaderboard the world has ever seen. A place where you can be anything – connecting with the people, characters, and worlds you love.
- Architecture Design
- Brand Strategy
- Digital Strategy & Design
- Experience Strategy
- Interior Design
“Atari Hotels perfectly blends the past, present, and future of video games and entertainment for a destination that offers guests a one-of-a-kind hospitality experience, complete with state-of-the-art amenities for esports fans and content creators. ”