TK Elevator North America, Atlanta

Elevating innovation

TK Elevator and Gensler partnered on the design of a brand-new, 420-ft tall testing facility and customer experience center in Atlanta, to bring to life TK’s innovation story, raise brand awareness, and connect with the local community.


TK Elevator sought to utilize its new North American Experience Center to offer a window into the innovative world of elevator engineering.


The new facility brings to life TK Elevator’s research, innovation, safety, testing, and sustainability behind their latest elevator products and services.


Leveraging TK Elevator’s significant skyline presence, Gensler designed a first of its kind, eight-story transparent LED mesh on the exterior of the 420-ft elevator test tower. The Innovation and Qualification Center features more than 20 educational touchpoints showcasing the company’s latest technologies and commitment to accessibility, safety and sustainability.

A tall building with a sign on it.
A building with glass walls.
A building with red and white walls.
A tall building in a city.
A tall building with many windows.
Graphical user interface.
A tall building with lights.
A tall building with glass windows.
Technical Specifications
11,000+ Sq Ft
Transparent LED Mesh Canvas
Interactive Touchpoints
40 Million
Annual Passers-By

Services Provided

  • Architecture Design
  • Interior Design
  • Digital Experience Design
  • Exhibit Design
  • CMS Development
  • Content Design and Production
  • Environmental Graphics
  • Signage & Wayfinding


“TK Elevator chose our unique location in The Battery Atlanta in order to raise brand awareness and also to make our home in a vibrant community...factor that with one of TK Elevator's key principles -transparency - and [the LED mesh] became a winning idea, creating an eight-story blank canvas to tell our story and be part of our community.”

– Sasha Bailey, TK Elevator Senior Director, Communication, North America

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