TK Elevator North America, Atlanta

Elevating innovation

TK Elevator and Gensler partnered on the design of a brand-new, 420-ft tall testing facility and customer experience center in Atlanta, to bring to life TK’s innovation story, raise brand awareness, and connect with the local community.

A person standing in front of a table with a screen on it.

A woman standing next to a large screen.

Challenge

TK Elevator sought to utilize its new North American Experience Center to offer a window into the innovative world of elevator engineering.

Purpose

The new facility brings to life TK Elevator’s research, innovation, safety, testing, and sustainability behind their latest elevator products and services.

Experience

Leveraging TK Elevator’s significant skyline presence, Gensler designed a first of its kind, eight-story transparent LED mesh on the exterior of the 420-ft elevator test tower. The Innovation and Qualification Center features more than 20 educational touchpoints showcasing the company’s latest technologies and commitment to accessibility, safety and sustainability.

Technical Specifications

11,000+ Sq Ft

Transparent LED Mesh Canvas

20

Interactive Touchpoints

40 Million

Annual Passers-By

Services Provided

Architecture Design
Interior Design
Digital Experience Design
Exhibit Design
CMS Development
Content Design and Production
Environmental Graphics
Signage & Wayfinding

Praise

“TK Elevator chose our unique location in The Battery Atlanta in order to raise brand awareness and also to make our home in a vibrant community...factor that with one of TK Elevator's key principles -transparency - and [the LED mesh] became a winning idea, creating an eight-story blank canvas to tell our story and be part of our community.”

– Sasha Bailey, TK Elevator Senior Director, Communication, North America