Digital strategies for the future of work
Technology is playing an increasingly present role in our everyday lives, making every type of task, from using voice computing to ask our phones to map directions or measuring our blood oxygen levels through our watches, easier to do. And yet, while personal technologies and services are being increasingly adopted on an individual level, the same cannot be said for the places in which we work. The modern workplace is poised to take advantage of the power of technology.
Points of friction as an opportunity to deliver value.
Like a cross-town drive, the workday is filled with slow-downs, traffic chokepoints, and moments of frustration and inconvenience. Fortunately, there are both micro and macro opportunities for office developers and landlords to leverage digital technology to smooth out these points of friction — and in so doing, create marketable and unique differentiators they can use to attract tenants. For example, by leveraging the phones and personal devices in everyone’s pockets, we can make the workday flow more efficiently. Automations can make moving through spaces easier when security doors, elevators, or directions are tied to personal devices. Spaces built specifically for multi-location collaboration can bring teams together within technology configurations that remove the burden of distance. Transforming these moments can improve productivity and increase the value of coming to work.