Bridging a storied past with an innovative future
Xandr, AT&T’s advertising company, partnered with Gensler to design their new headquarters, including an awe-inspiring kinetic sculpture for the arrival lobby.
Inspired by AT&T’s rich legacy and the culture of a modern, tech-driven startup, Xandr asked Gensler to create a monumental brand moment that would welcome and awe their visitors and clients.
Gensler’s design is a physical manifestation of Xandr’s brand and mission, brought to life in a 21st Century Workshop—a place for today’s inventors, makers and coders to experiment, create, and build the digital tools and machines of the future.
“Tetra,” the interactive installation that greets workers and visitors in the lobby, is the largest kinetic sculpture in NYC.
People's motion through the space drives a series of motorized behaviors, keeping the permanent sculpture in constant flux.
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