Xandr, New York

Bridging a storied past with an innovative future

Xandr, AT&T’s advertising company, partnered with Gensler to design their new headquarters, including an awe-inspiring kinetic sculpture for the arrival lobby.

Challenge

Inspired by AT&T’s rich legacy and the culture of a modern, tech-driven startup, Xandr asked Gensler to create a monumental brand moment that would welcome and awe their visitors and clients.

Purpose

Gensler’s design is a physical manifestation of Xandr’s brand and mission, brought to life in a 21st Century Workshop—a place for today’s inventors, makers and coders to experiment, create, and build the digital tools and machines of the future.

Experience

“Tetra,” the interactive installation that greets workers and visitors in the lobby, is the largest kinetic sculpture in NYC.
People's motion through the space drives a series of motorized behaviors, keeping the permanent sculpture in constant flux.

Technical Specifications
100
feet long
300
computer driven motors
7
LiDAR depth cameras

Solutions & Services

  • Brand Strategy
  • Creative Technology
  • Experience Strategy
  • Interior Design

Praise

  • Winner, Coolest Retrofit, Crain’s Coolest Offices, 2020