Syracuse University, Syracuse

Communicating legacy

Syracuse University’s Newhouse School of Communications worked with Gensler to create an interactive storytelling platform that inspires current and future students.

People walking in front of a wall with a large screen.

Challenge

One of the nation’s leading schools for communications and broadcasting was looking for a memorable way to celebrate its legacy and attract incoming students.

Purpose

Digital activations allow students and visitors to experience the breadth of alumni accomplishments and envision themselves as members of the school’s impressive community.

Experience

Students can interact with several storytelling canvases, including a searchable alumni gallery and a vibrant welcome wall. Gensler created a system of dynamic information design templates that allow administrators to publish new content regularly and efficiently.

Technical Specifications

1

Custom app

3

Storytelling touchpoints

100+

Alumni featured in directory