Challenge
With an innovative and unparalleled retail environment, JIDU wanted to introduce customers to their self-driving vehicle and popularize their vision for a revolutionary robotic car that uses advanced AI technology to learn, evolve, and communicate.
Purpose
The Roboverse retail experience is an expression of the vehicle's mission and features, including its futuristic design, voice activated controls, and autonomous intelligence.
Experience
Befitting the ambitiousness of Jidu and its product, the physical-digital offering takes visitors into the future, reflecting at every point JIdu's unparalleled innovation of the driving experience as well as the dynamism of the car's features, aesthetics, and cutting-edge technology.
