Allergan, Madison, New Jersey

Bold for life

Gensler partnered with leading global pharmaceutical company Allergan on a campus-wide brand experience for its new administrative headquarters.

Challenge

When Allergan consolidated its administrative staff into one campus, it sought to unify its company culture by bringing its values and strong, health-conscious mission to life.

Purpose

The brand’s motto, “Bold for Life,” is imbued in every aspect of the campus’ interior design, immersing employees and visitors in the experiential, visual narrative of Allergan’s culture, purpose, and people.

Experience

Employees and visitors are greeted at the arrival lobby by eight 13-foot-high screens that translate Allergan's expressive brand language on an architectural scale and present the company’s key messages.

Services Provided

  • Brand Strategy & Design
  • Content Design & Production
  • Creative Technology
  • Signage & Wayfinding

Praise

  • Impact Award, United Way of Northern New Jersey, 2017
  • Silver Award, Built/Non-Residential Interior Category, AIA Newark & Suburban Architects Design Awards