Understanding the evolving needs of the end-user.
Nearly all major development projects today have significant technological, digital, and data components, but too often they’re more about flash than functionality. Now, more than ever, it’s essential for all manners of built environments — office, residential, hospitals, airports, retail, mixed use, and more — to leverage technology with the purpose of making people’s lives better, safer, easier, more productive, and more enjoyable. Owners, operators, and tenants are learning how to apply research to understand user needs and align them with their business goals.